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Associate Digital Media Director

Company: Zimmerman Advertising
Location: Fort Lauderdale
Posted on: June 12, 2021

Job Description:

23 Mar 2021

Job Description

Overall Objective

The Associate Digital Media Director is responsible for directing, planning and implementing interactive media campaigns, and managing the digital activation team.


  • Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
  • Search engine marketing - SEO and SEM initiatives
  • Social Media - planning of paid social media
  • Rich media and online video placements
  • Direct, plan, and implement emerging interactive media campaigns including:
  • Instant text messaging
  • Content sponsorships
  • Mobile and text marketing
  • Programmatic online buying - display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
  • Viral and Blog marketing
  • Buzz marketing/reporting/coordination
  • CRM and prospecting initiatives
  • Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
  • Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
  • Develop, present, implement and optimize interactive media plans and strategies
  • Plan interactive strategy in tandem with traditional media planning teams
  • Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
  • Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client's historical media activity reports) to develop interactive media plans
  • Optimize the campaign with media vendors ongoing
  • Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
  • Present media plans directly to clients who may, or may not, have expertise in interactive media
  • Develop POVs as needed in response to client and planning team requests
  • Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
  • Negotiate with interactive and media and PURL's vendors and provide a final negotiated recommendation to the client
  • Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
  • Prepare and present interactive media information to selected publics, as necessary (industry groups)
  • Develop "Media Alerts" and documents for ZADV.com and regular client mailings
  • Supervise and train associate media director, supervisors, and junior level staff


  • Bachelor's degree in related field or equivalent experience
  • 7+ years media planning experience of Senior or Supervisor Level
  • Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
  • Strong knowledge of online media campaign/tracking tools including DoubleClick's DCP/ DART systems.
  • Experience directly managing and supervising a digital media team
  • Proven ability to conceive and develop quality, well-conceived and successful media plans
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
  • Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
  • Experience in working with retail clients is highly desirable

The responsibilities are many, various, and not limited to those written in this document.

Keywords: Zimmerman Advertising, Oakland Park , Associate Digital Media Director, Other , Fort Lauderdale, Florida

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